Strategic Mortgage Partners

Economic Comments March 24, 2010
By Pat Cutler
The Chicken Life Cycle – Input, Output, Kaput
Antibiotics free chickens that are allowed to run free and eat bugs and grass are the Kobe beef
of the fowl world. Free range chicken preparations can be found on menus of upscale
restaurants everywhere. Modern flower children, health nuts and yoga practitioners cheerfully
pay outrageous prices for free range chicken at upscale grocery stores.
I don’t know what all the fuss is about. In the South, pretty much all our chickens are free
range. Drive down any back road in South Carolina and you will see chickens foraging happily
along both sides of the road, often roosting on an old rusted pickup truck or ancient tractor.
My grandparents raised chickens behind their house in downtown Florence, South Carolina. The
chickens lived in a large grassy enclosure on which was centered a white-washed chicken coop.
The chicken population ranged between 20 and 35 birds, Rhode Island Reds and Plymouth
Rocks were the most common types.
I learned a lot on visits to the chicken yard. Always wear shoes, 20 to 35 chickens produce
enough (organic) fertilizer to grow a half acre vegetable garden. Chickens can be aggressive. I
was chased from the chicken pen numerous times by surly Reds and Rocks pecking the backs of
my legs. Do not name the chickens or develop feelings for them. These chickens were raised
for eggs and meat. My grandmother collected the eggs each day. She sold the eggs she didn’t
need to the milk man who in turn sold them to his other customers. The ones used for meat
(fried chicken) had their necks wrung, were hung from the clothesline, gutted, and then
plucked. Knowing that the chicken you were about to eat used to be Bessie prevented one
from properly enjoying the best free range fried chicken dinner in the world. Wolfgang Puck, eat
your heart out…
The Little Red Hen
President Obama asked, “Who will help me pass this health care legislation?” “Not I”, said
Senators McConnell and Boehner. “Not I”, said Congressman Cantor. “Not I”, screamed the
federal funding for abortion foes. “Not I”, snarled the grey panthers. “All right”, said the
president. “I will do it myself”.
The yearlong battle over health care spurred a classic game of chicken between Democrats and
Republicans. The Democrats were determined to pass health care legislation whether the
majority of the country wanted it or not. The Republicans, emboldened by recent election
results and opinion polls, remained solidified in their opposition. Republicans believe the
Democrats will be tarred and feathered if they try and pass health care legislation in the Senate
using a simple majority vote. Who will blink first?
While there have been a lot of roosters and one hen in particular strutting their stuff, the head
rooster has made sure the Republicans understand who is in charge of the District Barnyard.
Fence sitters have been well supplied with pork, the other white meat, to cast their votes with
the flock. Roosters typically will crow for a least one half hour each morning at sunrise. Now
that the Democrats have been successful in passing health care reform, expect them to crow
and crow and crow.
For President Obama and the Democratic congressional leadership, the real obstacles to reform
were not the Republicans, but fellow Democrats up for re-election, terrified of voting for the
current health reform bill. Whatever the final version on health care, Democrats deserve,
depending on your view, either the credit or the blame.
Scratching out a Living
The economy expanded at a 5.9 percent pace in the fourth quarter of 2009. Despite the surge
in economic growth, upbeat economic news is scarcer than hen’s teeth. Most pundits believe
the Fed cannot raise interest rates anytime soon. Bernanke cannot risk mowing down the few
green shoots that have sprouted. Unemployment remains too high. Worried consumers are
not spending money. Uncertainty over health care costs, proposed limits on carbon emissions
and pending legislation overhauling financial regulations are preventing companies from making
and executing plans for the future. Most importantly, it is an election year for many members of
Congress, and the Fed Chairman wants to avoid attacks by congressman and senators running
for reelection.
On a positive note, February employment numbers, along with revised data from the two
previous months, show that job cutting may have reached bottom. Strong productivity gains in
2009 eased the need to add to payrolls, but the elevated pace of producing more without hiring
can’t continue for long. Companies will add hours and overtime, and should begin hiring over
the next few months. While unemployment is not expected to decrease much in 2010, at least
we are headed in the right direction.
Home sales and new construction are expected to slowly improve in 2010, but a further decline
in home prices is expected. There remain a number of significant obstacles to a meaningful
recovery. Federal tax credits for first time homebuyers are set to expire. While the tax credits
have not generated the same level of buying so far this year compared to last fall, their pending
expiration is an impediment to a recovery in housing. Mortgage rates have remained low for the
last year, arguably as a result of the Fed’s purchase of $1.25 trillion of mortgage backed
securities, which the Fed has announced will end on March 31. This likely will send the 30-year
mortgage rate up by about half a percentage point during late spring and summer. Although
5.75% is still low by historical standards, the increase will eliminate some potential buyers and
further reduce refinance opportunities for existing homeowners. Overall mortgage originations
are projected to be down 30% in 2010.
Where’s the Beef?
Many companies are guilty of rushing products to market without taking the time to discern the
impact the product has on their current and future operations. When introducing a new
product, a product proposal should be used to define marketing and financial objectives,
operational impact and constraints, and key issues impacting delivery. A proposal helps align
product objectives with internal core competencies and market conditions. Generally, the
proposal will include:
- Product Definition - this includes a product description, features/benefits, and target
markets.
- External Situation Analysis - a summary of the customer needs and competitive and
economic factors driving introduction of the product/program, developed on a channel-
specific basis when appropriate.
- Internal Situation Analysis - lists the strengths and weaknesses which relate to lender’s
ability to implement the product and support it on an ongoing basis.
- Profitability analysis - gives estimates of product/program profitability based on
anticipated pricing, revenues, and costs.
- Goals and Objectives
- Qualitative and quantitative objectives for the product, reflecting a lender’s
business goals; including the methodology to be used for measuring performance,
such as volume, revenue, profit, market share, community support, and customer
needs.
- Lists key ways in which the objectives will be realized. (Business opportunities)
- A summary of the specific steps which will be taken to ensure objectives are met.
- Risks and Opportunities – gives the positives and negatives of offering the product.
- Competitive Position – compares attributes and pricing of your product to the
competition. This is critical to the decision to offer a product and should be done early in
the process.
- Key Issues and Critical Dependencies – details requirements that must be met or
agreed to before launching the product.
Before you decide to introduce a new product or make major changes to an existing one, make
sure you will be getting an ample serving of beef.
My grandmother started walking five miles a day when she was sixty. She's ninety-seven now, and
we don't know where the hell she is - Ellen DeGeneres
This article contains information gathered from numerous sources. The information is considered
reliable but is not guaranteed as accurate. The opinions are my own and not deemed
appropriate for any purpose other than to provide information to customers and potential
customers.